The Snow Child book trailer

Dear modern reader,

Trailers are a relatively new trend in book promotion. They are short videos that are posted on websites and circulated online through social networks like Twitter and Facebook.

When they started out about 10 years ago, book trailers usually featured authors reading passages from their books or talking about how they were inspired. They have evolved into more exciting short films similar to movie trailers, with music, actors, animation, graphics and an artistic flare all their own. They are even recognized through Moby Awards, and this trailer took top honors last year.

For the past few months, my UK publisher Headline Review has been working with Little, Brown, and Co., an artist and a designer to create a trailer for The Snow Child. So with much gratitude, and without further ado …